← Back to Home
Business 6 min read

Why 'Toy Story 5' Made Me Grateful My Kids Rarely Get Screen Time

The latest installment in Pixar’s beloved franchise underscores the quiet magic of analog play—and the risks of letting screens dominate childhood.

Toy story claw machines filled with prizes
Photo by De an Sun on Unsplash

When my children finally watched *Toy Story 5*, it wasn’t the spectacle of CGI or the familiar characters that struck me most. It was the way the film, like its predecessors, hinges on a world where toys come alive not through screens, but through imagination—through the unstructured, tactile play that defined childhoods before tablets and smartphones took over. My kids, raised with minimal screen time, watched in rapt attention, their faces illuminated by the glow of the theater. Yet as the credits rolled, I felt a quiet relief. The movie had done more than entertain; it had reinforced a choice I’ve clung to despite the cultural tide: that childhood is richer when screens are the exception, not the rule. In an era where digital engagement is often framed as inevitable, *Toy Story 5* served as a subtle reminder of what we stand to lose when play becomes passive, when wonder is mediated through pixels rather than experienced through hands and mud and whispered stories.

The opening sequence of *Toy Story 5* is a masterclass in nostalgia, not just for the adults in the audience, but for the very idea of childhood as it once was. Woody, Buzz, and the gang navigate a world where their purpose is tied to the whims of a child’s imagination—a child who builds forts, stages elaborate battles with action figures, and invents entire universes from cardboard boxes. There are no screens in Andy’s room, no algorithms dictating what comes next. The toys’ adventures are born from the unpredictable, messy, and deeply human act of play. Watching my own children giggle as Woody gets tangled in a jump rope or gasp as Buzz launches into an improvised space mission, I was struck by how foreign this kind of play has become. Studies suggest that the average American child spends over seven hours a day in front of screens, a statistic that would have been unthinkable a generation ago. Yet here was a film, a blockbuster no less, celebrating the very thing that screen time often displaces: the slow, unscripted joy of making something out of nothing.

What *Toy Story 5* captures so vividly is the way analog play fosters skills that screens simply cannot replicate. When children engage with physical toys, they are not just passing time; they are negotiating, creating, and problem-solving in real time. A child who builds a tower of blocks and then knocks it down is learning about gravity, balance, and cause and effect. A child who assigns voices to action figures is practicing empathy, narrative thinking, and emotional expression. These are not trivial benefits. Research from the University of California, Los Angeles, found that children who spent just five days at a screen-free camp showed significant improvements in their ability to read facial expressions and social cues—skills that are critical for emotional intelligence but atrophy when interaction is reduced to swipes and taps. The film’s climax, in which the toys must work together to escape a perilous situation, is a testament to the power of collaboration and creativity, qualities that are nurtured far more effectively in the physical world than the digital one.

The cultural push toward screen time is often framed as a necessity, a concession to the modern world where digital literacy is as important as reading or math. But *Toy Story 5* subtly challenges this narrative by reminding us that not all screen time is created equal. Passive consumption—endless scrolling, autoplaying videos—is a far cry from the active engagement of building a Lego set or staging a puppet show. The latter requires initiative, focus, and sustained attention, while the former encourages distraction, instant gratification, and a fragmented sense of reality. The film’s antagonist, a sentient AI toy that thrives on screen-based interaction, is a thinly veiled critique of how technology can hijack a child’s attention, offering shallow rewards in place of genuine discovery. It’s a cautionary tale that resonates deeply in an age where tech companies design products specifically to maximize engagement, often at the expense of a child’s ability to entertain themselves without a device.

One of the most poignant moments in *Toy Story 5* comes when the toys reflect on their purpose. They exist to be loved, to be played with, to be part of a child’s growth. But what happens when children no longer know how to play? When every moment of boredom is filled with a swipe, every quiet afternoon with a YouTube video? The film doesn’t offer easy answers, but it does highlight a growing concern among pediatricians and child development experts: that excessive screen time is eroding the very foundations of creativity and resilience. The American Academy of Pediatrics recommends no more than one hour of screen time per day for children aged 2 to 5, and consistent limits for older kids. Yet these guidelines are routinely ignored, not because parents are negligent, but because screens have become the default babysitter in a world where time and attention are stretched thin. *Toy Story 5* doesn’t demonize technology, but it does ask us to consider what we sacrifice when we let it dominate childhood.

The argument for limiting screen time is not just about what children are missing, but about what they gain when screens are absent. The moments of unstructured play that *Toy Story 5* celebrates are the same moments that lead to innovation, self-discovery, and a deep sense of connection. When my daughter spends an afternoon turning a cardboard box into a spaceship, she is not just playing—she is problem-solving, storytelling, and engaging in the kind of open-ended exploration that screens rarely allow. When my son builds a city out of blocks, he is learning about engineering, patience, and the satisfaction of creation. These experiences are not just nostalgic holdovers from a pre-digital era; they are the building blocks of a well-rounded mind. The film’s most touching scene, in which a new generation of children rediscovers the joy of playing with Woody and Buzz, is a testament to the enduring power of analog play. It suggests that the magic of childhood isn’t tied to technology, but to the freedom to imagine, to create, and to connect without intermediaries.

Of course, the world is not going backward. Screens are here to stay, and their role in education, communication, and entertainment is undeniable. But *Toy Story 5* serves as a gentle corrective to the assumption that more screen time is always better. It reminds us that childhood is a finite, precious window, one that is shaped as much by what we choose to limit as by what we choose to embrace. The film’s success—both critically and commercially—suggests that there is a hunger for stories that celebrate the analog, the tactile, the unscripted. In a culture that often equates progress with digitization, this is a powerful counterpoint. It’s not about rejecting technology outright, but about reclaiming the spaces where technology doesn’t belong. The theater where my children watched *Toy Story 5* was packed with families, many of whom, I suspect, had spent the morning scrolling through their phones. Yet for those 100 minutes, they were transported into a world where play was king, where screens were invisible, and where the most important thing was the shared experience of imagination. It was a small reminder of what childhood could be—and why it’s worth fighting for.
J

James Okafor

James Okafor serves as Economics Editor, focusing on global markets, cryptocurrency, and financial technology. He holds an MBA from London Business School and spent five years as an investment analyst before transitioning to journalism. His analysis has appeared in Financial …